From Tragedy to Triumph: How Lemon Theory Made it to the J-Michael Shelves
We are a family business that cares deeply about our community and the people who make it great. This commitment to our community is what led us to partner with Shawna Gould and Lemon Theory.
Vans the Story of Rebellion
Off the Wall! Born on the sunny west coast in the 1960’s, Vans was made to be iconic. Created from the rebellious minds of the Van Doren brothers, the simple concept of a waffle sole shoe and canvas upper material quickly became a staple in the skateboarding industry. Over the course of the next few […]
The Story of the North Face Clothing Brand
Never Stop Exploring Before North Face, backpacking almost ceased to exist. The idea of camping was accomplished solely through packing and lugging all your equipment. When North Face arrived on the scene in the 1960s, the outdoor brand provided a new way for people to explore. Learn More about The North Face Founded by Douglas […]
How Patagonia Revolutionized the Clothing Business
The Birth of Patagonia Officially created in 1973, Patagonia was founded on the foundation that they build the best products that cause no unnecessary harm to the environment, and use their company to implement environmental solutions. Founder Yvon Chouinard, embodied the iconic outdoor brands mission, when he first initiated the movement of ‘clean climbing’ to […]
Birkenstock: Not Just for Hippies Anymore
The Shoes of Free Spirits Dating all the way back to the 1770’s, Birkenstock was born to withstand the test of time. With orthopedic foundations, the classic shoe brand embodies premium functionality, high-end craftsmanship, and uncompromising quality. At the start, the Birkenstock founders knew that their goal was to offer optimal range of movement and […]
A Look Through the Lens
Ray-Bans through the Decades Born in the great state of New York in 1936, Ray-Bans launched their first pair of aviation ‘anti-glare’ lenses designed to protect the eyes of the U.S. Aviation American pilots. By the second World War a photo of General Douglas MacArthur sky rocketed the Aviation glasses to fame, even gaining popularity […]
The Story Of Canada Goose The Clothing Brand
Developed in 1957, Canada Goose has transformed their identity into an internationally ranked outwear icon.